Skateboard company IXO has introduced a first to the world of skateboarding: high-end skateboards. Available in both skateboard ($1,500) and longboard ($1,700) models, these products are not only luxurious and exclusive, but promise to deliver the most optimal boarding experience to users.
The boards are manufactured with a high-quality carbon fiber which makes the board both very strong and very light; six layers of varnish are then applied by-hand. The boards are sold alongside a custom-made bag for traveling. All bolts and nuts are made of the highest quality titanium materials.
The boards have recently launched and are available for purchase on the IXO website.
Implications - The company claims to be the first in creating high-end skateboards. This product appeals to a niche market of athletes who demand luxury.
Stats for $1,500 Skateboards
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Concept: Designer Skateboards
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Segment: Males, 12-35
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