Kinkistry is a Natural Haircare Business, Designed for Women of Color
Businesses that are designed for women of color, specifically, are extremely necessary as these establishments are not only empowering, but they also answer the needs of a demographic which is often, unfortunately, underserved by big players in the industry. Almost exclusively Black-owned, these brands share their expertise and understanding of the people that they serve.
Kinkistry, which is an "all-natural hair solution designed for women of color," is one such business in the haircare space. The brand is the brainchild of African American Naturalista Angela Fite and it boasts 100% Virgin human hair extensions that are made to blend seamlessly with any texture and accent every curl, king, and coil. There are four core lines that Kinkistry offers to consumers—Clip-Ins, Wefted Hair & Closures, Drawstring Ponytail, and Wigs.
Image Credit: Kinkistry
Kinkistry, which is an "all-natural hair solution designed for women of color," is one such business in the haircare space. The brand is the brainchild of African American Naturalista Angela Fite and it boasts 100% Virgin human hair extensions that are made to blend seamlessly with any texture and accent every curl, king, and coil. There are four core lines that Kinkistry offers to consumers—Clip-Ins, Wefted Hair & Closures, Drawstring Ponytail, and Wigs.
Image Credit: Kinkistry
Trend Themes
1. Diversity-focused Brands - Opportunity to create brands that cater specifically to underserved demographics, such as women of color.
2. Natural Haircare Solutions - Potential for innovative hair products and treatments that cater to the unique needs of women of color.
3. Empowering Beauty Businesses - Growing demand for beauty businesses that empower and uplift women of color through specialized products and services.
Industry Implications
1. Haircare - Disruptive innovation opportunity in the haircare industry to develop products and solutions tailored to women of color.
2. Fashion & Beauty - Opportunity for disruptive innovation in the fashion and beauty industry by creating inclusive brands and products that cater to diverse customers.
3. Entrepreneurship - Rise in entrepreneurial opportunities for women of color to create businesses that meet the specific needs of underserved communities.
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