The Design for Apple HQ Has a Distinct Spaceship Structure
The design for Apple HQ feels like something derived from an Aldous Huxley novel. What is really unique about the design is that the circular structure has a large grassy area at its center for employees.
Implications - Consumers are fascinated with the inner-workings of top companies. By revealing how they create some facet of its business, a company can form a deeper and more meaningful relationship with consumers. In addition, if done properly, this can serve as an atypical marketing strategy.