'Desert Nomads' in Harper's Bazaar Spain September 2010 features model Bette Franke posing in the sweltering heat of a desert. The spread was photographed by Xevi Muntane and features lots of intentional blurring, making each image look like it's full of desert dust.

With fashions from Balmain, Bottega and Dolce & Gabbana, 'Desert Nomads' in Harper's Bazaar Spain September 2010 shows off a fashionable damsel in distress in the middle of the desert.

Implications - Companies can set themselves apart by being known for a single memorable theme. Even if one campaign fails to be fruitful, there is something in the repetition that allows consumers to rethink the value of the brand. Businesses will be remembered by having a clear personality incorporated into marketing strategies and product design.