Derek Bowers' safe sex campaign for the UK uses doctored liquor bottles to illustrate the connection between a night of drinking and sexually transmitted diseases. In the first image, for example, a bottle of Smirnoff becomes Chlamydia; in another, a bottle of Jack Daniels becomes Pubic Lice.

I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK.

Implications - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use shocking tactics to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer.