Derek Bowers' safe sex campaign for the UK uses doctored liquor bottles to illustrate the connection between a night of drinking and sexually transmitted diseases. In the first image, for example, a bottle of Smirnoff becomes Chlamydia; in another, a bottle of Jack Daniels becomes Pubic Lice.
I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK.
Implications - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use shocking tactics to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer.
What Makes This Trend Stand Out
- Shockvertising
- Innovative businesses can utilize shockvertising tactics to capture the attention of consumers in today's saturated advertising landscape.
- Seductive Advertising
- Businesses can incorporate seductive elements into their marketing strategies to create memorable and impactful campaigns.
- Morbid Advertising
- Using morbidity in advertising can be an effective way for businesses to stand out and engage with consumers.
Sectors Adopting This
- Alcohol
- The alcohol industry can explore disruptive innovation opportunities by incorporating shockvertising or seductive elements into their marketing campaigns.
- Safe Sex
- The safe sex industry can benefit from disruptive innovation in advertising by utilizing shockvertising or morbid elements to raise awareness and promote safe sex practices.
- Consumer Goods
- Businesses in the consumer goods industry can innovate their advertising strategies by experimenting with shockvertising, seductive elements, or morbidity to capture consumer attention and drive sales.
