Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels
I love the shock art approach Derek Bowers has used for this safe sex campaign. Let's hope it holds water in the UK.
Implications - Contemporary consumers are saturated daily with a variety of advertisements, so businesses must use shocking tactics to gain attention from their customers. Using shockvertising with elements that contain seduction and morbidity are two ways that a business can innovate their advertising tactics in order to appeal to the everyday consumer.Stats for STD Boozevertising Trending: Older & Warm
Traction: 33,153 clicks in 251 w
Interest: 4 minutes Concept: Derek Bowers
Related: 69 examples / 53 photos
Segment: Neutral, 18-35 Comparison Set: 25 similar articles, including: angels watching people have sex, orgiastic aids awareness ads, and safe sexting apps.