USAA Bank has become the first bank to allow customers to deposit old-fashioned checks (or cheques) from home. Simply go online, scan the check (front and the endorsed back) send the image to USAA and confirm. While paper checks may not be around for too much longer, the innovation has garnered USAA a number of "Best of the Web" awards for their efforts.
Implications - One of the best ways a company can differentiate itself in a crowded marketplace is by adding something novel or edgy to a traditional product. By harnessing these differences and establishing their originality, these companies attract consumers who like their standard products with some cutting-edge alterations.
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Concept: Deposit Checks From Home
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Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: road trip food packaging, 70 niche artist gifts, and 11 talks about motherhood.
Deposit Checks From Home
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