Superstar
Denis Peterson is a hyperreal artist that captures the harsh realities of the American dream with his paintings. Using only his brush, Denis Peterson manages to capture how hard it can be to make it in America.

Denis Peterson’s paintings deftly illustrate the gap between the wealthy and poor of American society. His paintings of Lamborghinis and country clubs contrast harshly with the images of hopeless and homeless men and women.

Implications - No longer just looking for attractive images in artwork, consumers are looking for designs that feature a deeper meaning. Products that contain a message speaking to society's issues are appealing to those who want to buy products which spark conversation. Companies trying to increase their appeal could focus on this when coming out with new items.