Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,807 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,807 cutting edge ideas.

Durable All-Purpose Lifestyle Denim

The Standard Issue Denim 001 is Ready for Any Purpose

— May 7, 2024 — Art & Design
The Standard Issue Denim 001 is designed by S Jordan Berman and Peter McDougauld Juhl. These were designed for everyday life and it boasts a fit that caters to leisure, work, and sport with the stretchy durable fabric. It is also breathable for a comfortable update.

The Standard Issue Denim 001 is meant to work in casual and formal spaces and also meets the standards of camping or hiking. It has a perfect fit without having to use a belt and is made with a unique stretch fabric that pulls in 4 ways without compromising durability. The Denim 001 is inspired by the needs of modern athletes. They're constructed from a workwear-weight HSTech Denim fabric for flexibility and comfort.

Image Credit: S Jordan Berman, Peter McDougauld Juhl
Trend Themes
1. Versatile Performance Denim - An opportunity for brands to create multifunctional denim pieces that blend style, durability, and flexibility.
2. Athleisure Workwear Fusion - Combining the comfort and stretch of athletic wear with the durability and aesthetics of workwear for versatile apparel options.
3. Innovative Athletic-casual Hybrid - Exploring fabrics and designs that cater to the diverse needs of modern consumers, bridging the gap between sportswear and everyday clothing.
Industry Implications
1. Fashion & Apparel - Opportunities for brands to revolutionize the denim market by introducing advanced fabrics and designs that adapt to varied lifestyles.
2. Outdoor Gear & Recreation - A chance to develop performance-driven denim products tailored for outdoor activities like camping and hiking, enhancing comfort and durability.
3. Athletic Wear & Sportswear - Potential for innovative brands to merge activewear features with casual clothing styles, catering to the needs of modern athletes.
4.1
Score
Popularity
Activity
Freshness