Demian Conrad Documents the Making of His Creations
Sophia Pelka — February 26, 2012 — Art & Design
References: demianconrad & itsnicethat
Demian Conrad is a typographer based in Lausanne, Switzerland. He applies an expansive knowledge of artistic processes to poster-making, and these processes are examined in this video.
Conrad documented the creation of his experimental booklet, ‘Un sedicesimo.’ The video focuses closely on the process of the artistry. As a student of lateral thinking, Conrad explores the extent to which mind and motion connects. He intimately explores the relationship in which the mind and the process are mused into one, without the inter-mediation of digital technologies. As read on his website, he delves into “technologies and processes relate to form and meaning. ”
The booklet is made in one fowl swoop, without the aid of computers and automatic binding technologies. The act of thinking and making become one and the same. Conrad cleverly juxtaposes the organic idea with highly dramatic, theatrical classical music.
Conrad documented the creation of his experimental booklet, ‘Un sedicesimo.’ The video focuses closely on the process of the artistry. As a student of lateral thinking, Conrad explores the extent to which mind and motion connects. He intimately explores the relationship in which the mind and the process are mused into one, without the inter-mediation of digital technologies. As read on his website, he delves into “technologies and processes relate to form and meaning. ”
The booklet is made in one fowl swoop, without the aid of computers and automatic binding technologies. The act of thinking and making become one and the same. Conrad cleverly juxtaposes the organic idea with highly dramatic, theatrical classical music.
Trend Themes
1. Experimental Booklet Creation - Exploring the process of creating booklets without the use of digital technologies, presenting an opportunity for disruptive innovation in the publishing industry.
2. Incorporating Lateral Thinking - Emphasizing the connection between mind and motion in the artistic process, offering an opportunity for disruptive innovation in the creative and design industries.
3. Merging Technology and Artistry - Examining how technologies and artistic processes can intersect to create new forms and meanings, opening up opportunities for disruptive innovation in the tech and art industries.
Industry Implications
1. Publishing - The publishing industry can explore the disruptive innovation potential of creating booklets without digital technologies to offer unique and artisanal reading experiences.
2. Creative and Design - The creative and design industries can leverage the concept of mind and motion connection to develop innovative approaches in various artistic disciplines.
3. Tech and Art - The tech and art industries can collaborate to create new technologies and processes that enhance artistic expression and push boundaries in the creation of meaningful experiences.
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