With the aim of branding delivery service Prosushi as a premium platform, Belarus-based ad agency TDI Group created the 'Delivery from Japan' packaging. The creative packaging aims to show how fresh Prosushi is by adding authenticity to the box's labels.
Imitating airport luggage tags, the new labels state that the sushi was delivered directly from Narita airport in Japan. Along with the text is the time that the order was cooked and Prosushi's logo. The tags are attached to pre-made delivered sushi to show customers that the sushi is as fresh as possible.
In addition to being aesthetically pleasing, the tags are also functional. The tape can be printed on and then placed on existing boxes for easy labeling. As a result, Delivery from Japan allows Prosushi to save on packaging costs.
Stats for Airport-Inspired Sushi Branding
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Concept: Delivery From Japan
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Segment: Neutral, 18-55
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