With the aim of branding delivery service Prosushi as a premium platform, Belarus-based ad agency TDI Group created the 'Delivery from Japan' packaging. The creative packaging aims to show how fresh Prosushi is by adding authenticity to the box's labels.
Imitating airport luggage tags, the new labels state that the sushi was delivered directly from Narita airport in Japan. Along with the text is the time that the order was cooked and Prosushi's logo. The tags are attached to pre-made delivered sushi to show customers that the sushi is as fresh as possible.
In addition to being aesthetically pleasing, the tags are also functional. The tape can be printed on and then placed on existing boxes for easy labeling. As a result, Delivery from Japan allows Prosushi to save on packaging costs.
Stats for Airport-Inspired Sushi Branding
Trending: Older & Average
Research: 6,334 clicks in 150 w
Interest: 2 minutes
Concept: Delivery From Japan
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: city-beautifying cigarettes, custom-fit pastry packaging, and mushroom packing materials.
Airport-Inspired Sushi Branding
More Stats +/-
Custom-Fit Pastry Packaging
Mushroom Packing Materials
Wordless Wine Packaging
Origami Beer Labels