Superstar

SF's Delfina Pizzeria Turns 1-Star Yelp Reviews Into Staff Shirts

By: Marissa Brassfield - Published: • References: pizzeriadelfina & laughingsquid
When most restaurants receive bad reviews on customer-driven sites like Yelp, they cower; San Francisco’s Delfina Pizzeria has instead chosen to thumb their collective noses at these disgruntled past customers.

Delfina Pizzeria has taken the best of the one-star Yelp reviews and turned them into staff tee shirts. The shirt featured to the right says, “The pizza was soooo greasy. I am assuming this was in part due to the pig fat.” Another proclaims succinctly, “This place sucks.” Stats for Bragging About Bad Reviews Trending: Older & Chilly
Traction: 2,061 clicks in 286 w
Interest: 4 minutes
Concept: Bragging About Bad Reviews
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: intentional "leaks" to raise hype, marketing to rockstars, and frenzied product reviews.