Gucci Mane's Label Delantic Dropped Its First Sweatsuit Capsule
Amy Duong — June 4, 2018 — Pop Culture
References: stadiumgoods & highsnobiety
Infamous hip-hop rapper Gucci Mane worked alongside fellow rapper Playboi Carti in launching the latest Spring/Summer 2018 offerings from his own streetwear label, Delantic. The brand's name is derived directly from Gucci Mane's full name -- Radric Delantic Davis. He follows his range of t-shirts launched last year with a collection comprised of hoodies and matching sweatpants, all designed in collaboration with Todd Moscowitz, the founder of Alamo Records.
The new Delantic Spring/Summer 2018 collection boasts light hues such as powder blue, light orange, white, gray, with some dark tones. Some notable graphics include the brand's logo finished in a variety of versions, as well as striped patterns in red and black or gold and tan.
The new Delantic Spring/Summer 2018 collection boasts light hues such as powder blue, light orange, white, gray, with some dark tones. Some notable graphics include the brand's logo finished in a variety of versions, as well as striped patterns in red and black or gold and tan.
Trend Themes
1. Rapper Collaborative Fashion - The trend of rappers collaborating with fashion brands to create unique apparel collections offers disruptive innovation opportunities in the streetwear industry.
2. Celebrity-inspired Streetwear - The rise of celebrity-owned streetwear brands, like Delantic by Gucci Mane, presents disruptive innovation opportunities in the fashion industry, allowing fans to connect with their favorite artists through clothing.
3. Graphic-driven Sweatwear - The growing popularity of sweatpants and hoodies featuring bold graphics and unique designs poses disruptive innovation opportunities for streetwear brands looking to cater to the demand for distinctive apparel.
Industry Implications
1. Fashion - The fashion industry can benefit from the disruptive innovation opportunities presented by the trend of rapper collaborations and celebrity-inspired streetwear, as consumers seek unique and exclusive clothing options.
2. Streetwear - The streetwear industry has the potential to thrive by embracing the trend of rapper collaborations and graphic-driven sweatwear, offering customers distinctive and stylish apparel choices.
3. Music - The music industry can explore disruptive innovation opportunities by expanding into the fashion sector through artist-inspired clothing lines, creating new revenue streams and strengthening fan engagement.
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