The DEICHMANN SS 2011 Magic Moments campaign is full of tricks in this magician-themed photoshoot. There is something devious about the shoot that makes you wonder what's going to happen next. Fashions featured include thick-rimmed glasses, brightly colored socks with urban shoes, loads of denim and hipster bowties.

The DEICHMANN SS 2011 Magic Moments campaign was photographed by Tino Oac and features models Emanuelle Baqué, Isaac Hub and a fluffy white bunny.