Known for their playful heart and LEGO brooches, twin fashion moguls Ricky and Dee Jackson joined forces with a Los Angeles-based streetwear brand to produce the Dee & Ricky x Joyrich collection capsule.
Wanting to amp up the 1950s varsity jacket with some urban finesse, the twins embossed the comfy button-up with 3D plush lettering. Working off the bubbly-fresh personality of the jacket, a fitted cap from the collection sports the same colorful lettering with the words "Joy" spelled out for all to see. A pair of black and white jeans with splotches of colored squares complete the capsule with a fresh take on patterning.
The Dee & Ricky x Joyrich collection features clothing that makes you want to enjoy life. The bright collaboration of colors, along with the childlike plush lettering, are fun additions to the urban clothing line.
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Concept: Dee & Ricky X Joyrich Collection
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Segment: Males, 12-35
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Playful Plush-Lettered Lookbooks
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