Dee and Ricky have been tapped by Pepsi and Epiphany to make a new line of brooches. Featuring a LEGO-like design and available to basically no one except the cultural movers and shakers of the world, the Pepsi-logo brooches are certainly a nice treat for our eyes… just not our hands.

Check out more on the Dee and Ricky Pepsi brooches above, as well as other ballin’ brooches on Trend Hunter below.

Implications - Consumers are attracted to products that contain a familiar element. Items that contain a popular icon are appealing to those who want a closer connection to the things they buy. Companies trying to increase their appeal could focus on this.