Rockstar

Dedicated Devices Face Off Against All-in-One Tech

By: Jessica Marcel - Published: • References: apple & slate
Slate has a new article about the death of the iPod. They’re not being literal, of course. The iPod name isn’t going anywhere—you may have a PC, but non-Apple MP3 players just aren’t cool.

The point is that technology combining the most wanted elements is destined to win out of dedicated devices. Amazon’s Kindle book reader and a mp3 player that is only an MP3 player won’t stand a chance against reasonably priced technology that incorporates the same features.

The new iPod Nano is a case in point. Once upon a time the primitive iPod was a music player. It played music. Now the device includes radio access, a camera, and a pedometer. And you know Internet access is coming soon.

Who’s going to go out and buy a pedometer now that their iPod Nano does it for them? Who’s going to buy a point-and-shoot camera once a phone can take the same quality shots? Someone will, but the masses won’t. Stats for iPod & Kindle Killers Trending: Older & Mild
Traction: 5,146 clicks in 271 w
Interest: 4 minutes
Concept: IPod & Kindle Killers
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: apple netbooks, mini touchscreen netbooks, and 10 ipod shuffle innovations.