This Festive Coca-Cola Label Transforms into a Decorative Bow

By: Katherine Pendrill - Nov 30, 2015
References: conveniencestore & foodbev
Coca-Cola recently unveiled its new holiday soda bottle, which features a label shaped like a decorative bow. With the holiday season in full swing, many brands have given their products a festive makeover. These limited-edition Coca-Cola bottles put an unexpected twist on the idea of holiday packaging.

Starting December 1st, Coca-Cola will offer limited-edition soda bottled with a unique bow design. The labels feature a wraparound design that allows them to be tied as a decorative bow. Customers simply pull a small tab and the label will morph into the shape of a bow. The festive labels will be available for four Coca-Cola products: Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. The idea behind the new packaging is to help retailers increase seasonal sales while also spreading holiday cheer.

The festive Christmas labels are a nice departure from the traditional red and white offerings that generally characterize the holiday season.