The 'Deconstructing' Series is Spotify's Entry into Video Production

By: Joey Haar - Aug 11, 2016
References: youtube & engadget
While other streaming services like Apple Music and Tidal work to position themselves as the arbiters of exclusive new releases, Spotify's Deconstructing Series is yet another effort from the music streaming giant to demonstrate its value to serious music fans. The series of short, two-minute videos give cursory overviews of important points in music history, with the first video going over the broad strokes of the emergence of electronic dance music, or EDM.

The Deconstructing series makes sense in light of Spotify's other attempts to distance itself from its competitors. Having committed to machine-learning algorithms that put forth taste-adjusted playlists for users -- like the 'Discover Weekly' and 'Release Radar' features -- Spotify is clearly trying to position itself as the streaming service for people with a discerning ear and a more than casual interest in music.