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Teen Icons To Entice Voters Edit
Jessica Alba for Declare Yourself


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Teen Icons To Entice Voters
Jessica Alba for Declare Yourself
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Teen Icons To Entice Voters - Jessica Alba for Declare Yourself (GALLERY)
Jessica Alba for Declare Yourself
Published: Sep 11, 08
Views: 3,918

Down, boys, down—although Jessica Alba in bondage may send the hormones of red-blooded men (and women, in some cases) soaring, that was not the intention of Declare Yourself, a national nonpartisan, nonprofit campaign, that encourages young people to register to vote—and vote.

How does Jessica feel about the youth vote? According to People.com, Alba says, “I think it is important for young people to be aware of the need we have in this country to get them more active politically. People respond to things that are shocking.”

Jessica Alba in bondage, naked and wrapped with electrical tape (internet buzz likens the ad to scenes from the horror flicks “Hostel” or “Saw”), for Declare Yourself isn’t the first shocking tactic the campaign has used to capture the youth vote.  Other celebrity endorsements have included Christina Aguilera, her lips threaded shut with leather; Jonathan Bennett, his lips shut with three screws; Andre, gagged by a yellow polka dot bow; and LaToya with a nail through her lips—all with tears streaming down their face.

Declare Yourself has also featured unknowns with their lips closed together using staples, fishhooks, and silenced with a ball gag. 

The motto for Declare Yourself is, “Only you can silence yourself.  Make them hear you. Register to vote now.”

The dramatic image "really resonates" with the issue of voting, according to the 27-year-old star. "If you don't register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself." (people)

References:  declareyourself, people

Filed In:  activism billboards celebs marketing political pop culture social






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Teen Icons To Entice Voters