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Jessica Alba for Declare Yourself

By: Sandra Winn - Published: • References: declareyourself & people
Down, boys, down—although Jessica Alba in bondage may send the hormones of red-blooded men (and women, in some cases) soaring, that was not the intention of Declare Yourself, a national nonpartisan, nonprofit campaign, that encourages young people to register to vote—and vote.

How does Jessica feel about the youth vote? According to People.com, Alba says, “I think it is important for young people to be aware of the need we have in this country to get them more active politically. People respond to things that are shocking.”

Jessica Alba in bondage, naked and wrapped with electrical tape (internet buzz likens the ad to scenes from the horror flicks “Hostel” or “Saw"), for Declare Yourself isn’t the first shocking tactic the campaign has used to capture the youth vote.  Other celebrity endorsements have included Christina Aguilera, her lips threaded shut with leather; Jonathan Bennett, his lips shut with three screws; Andre, gagged by a yellow polka dot bow; and LaToya with a nail through her lips—all with tears streaming down their face.

Declare Yourself has also featured unknowns with their lips closed together using staples, fishhooks, and silenced with a ball gag. 

The motto for Declare Yourself is, “Only you can silence yourself.  Make them hear you. Register to vote now.” Stats for Teen Icons To Entice Voters Trending: Older & Mild
Traction: 6,836 clicks in 315 w
Interest: 4 minutes
Concept: Teen Icons To Entice Voters
Related: 72 examples / 55 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: free movies to entice young voters, voting like the stars, and lockable bike lights.