To make the Debowa Housing Estate stand out despite its restrictive budget, the architects stenciled on floral and bird images onto the facade of the residential portion. The social housing project positions itself to be noticed within the city; as a result, it serves as a catalyst to a larger dialogue about the role of social assistance.
Implications - The eco movement is a dominant cultural force that informs the values of many. The movement prizes waste reduction. Companies looking to engage with these customers should consider how they can get creative on limited means.