The Death of Denim
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BBC Predicts that Jeans Won't be Cool in 2007
Published: Jan 20, 2007
According to the BBC's predictions for 2007, we can expect denim to be on the decline. The article interviews Guardian fashion writer Hadley Freeman, who notes, "A combination of customer fatigue, overexposure (not least by the Wags in Baden Baden last summer, with their seemingly requisite wardrobe of bootcut or skinny jeans) and, frankly, a lack of any new denim styles left, means jeans, while still a wardrobe basic, won't generate anywhere near the excitement that they have for the past half decade. At the end of 2006 you could already see customers and retailers experimenting with alternatives, from leggings to shorts over cashmere tights."