Dean Gorissen Illustrates Superheroes Riding the Subway with Pedestrians
Dean Gorissen is a writer and illustrator whose work has been adapted into an Emmy Award-winning animated series. His career as an illustrator is nearing the double-decade mark, but to receive an accolade such as that at any age is truly an honor.
Implications - Consumers enjoy seeing humorous depictions of superheroes because it humanizes these grandiose, idealized pop culture characters. Consumers respond more positively to things and people to whom they can relate rather than simply admire. Corporations may similarly convey themselves as personable in media campaigns to entice consumers into doing business with the company as opposed to with competitors.