The GasBuddy Platform Launched a Deal Alerts Feature That Displays Low Prices
Daniel Johnson — February 22, 2020 — Tech
References: gasbuddy & mobilemarketer
GasBuddy recently added a 'deal alerts' feature that will inform users of reduced gas prices. The feature displays prices in a location display so users know what deals are closest to them. The deal alerts feature can also be customized due to the brand's partnerships with fuel companies that may want to reduce prices to increase their customer base. Additionally, Gas Buddy offered a $5 credit to the first 10,000 users who signed up for the service.
Overall the new features could be popular with price-sensitive consumers who want to be informed about potential gas deals in their area. Additionally offering credits could entice users who may not have otherwise decided to use the GasBuddy platform.
Image Credit: GasBuddy
Overall the new features could be popular with price-sensitive consumers who want to be informed about potential gas deals in their area. Additionally offering credits could entice users who may not have otherwise decided to use the GasBuddy platform.
Image Credit: GasBuddy
Trend Themes
1. Location-based Gas Deal Alerts - Development of location-based gas deal alerts that can help people discover the lowest gasoline prices in their neighborhood.
2. Personalized Custom Deals - Offering personalized custom deals depending upon user preferences and behavior on most frequent gas stations.
3. Cash-back Incentives - Offering cash-back incentives and credits to users when they sign up for these gas deal apps that ultimately can increase customer loyalty.
Industry Implications
1. Mobile App Development - Mobile app development companies can leverage the trend of developing gas deal apps that can help users save money and time on fuel.
2. Petroleum and Gas Companies - Petroleum and gas companies can partner with gas deal apps to reach potential consumers and utilize promotions and deals for their offerings.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can help gas deal apps to craft a unique and personalized promotion strategy that caters to user profiles and behavior.
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