GreenPeace: The Energy (R)evolution

By: TrendHead - Published: Oct 30, 2008 • References: urlesque
The last remaining hope for a sustainable future? It is a new trend in advertising to use dead people to sell products or promote campaigns, but is it really true that past heroes have a stronger voice than alive ones?

When you look at the impact dead people like Jesus, Elvis, John Wayne, Che Guevera, John Lennon, Buddha and so on have, you begin to question that.

Having said that, this GreenPeace campaign is genius. Using the voice of former US President John F. Kennedy speak from the grave about The Energy (R)evolution is effective, to say the least. Captions like "we can’t look our children in the eye before we do something about the climate" are provocative, but indeed, what is needed for people to listen up?

I give two thumbs up to GreenPeace for this one. Stats for Dead Leaders As Strong Ad Voices Trending: Older & Mild
Research: 2,803 clicks in 395 w
Interest: > 3 minutes
Concept: Dead Leaders As Strong Ad Voices
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: shockvertising with bite, shockvertising, and shockvertising smokefree campaign.