Promoting From the Grave
Marketers Are Turning to Dead Icons As Modern Spokespeople
â€œYou're not going to catch Elvis in a sex scandal, or Albert Einstein's not going to hit his girlfriend.â€
Then again, do we really know for sure that Elvis is dead?
Implications - It was discovered that only seven percent of the ads that aired during the 2009 celeb-filled Grammy Awards featured any celebrities. Using a celebrity is risky for an advertising agency, but celebs also bring in a lot of profit. They just have to decide if it is worth the risk.