Marketers Are Turning to Dead Icons As Modern Spokespeople
â€œYou're not going to catch Elvis in a sex scandal, or Albert Einstein's not going to hit his girlfriend.â€
Then again, do we really know for sure that Elvis is dead?
Implications - It was discovered that only seven percent of the ads that aired during the 2009 celeb-filled Grammy Awards featured any celebrities. Using a celebrity is risky for an advertising agency, but celebs also bring in a lot of profit. They just have to decide if it is worth the risk.Stats for Promoting From the Grave Trending: Older & Chilly
Traction: 2,566 clicks in 301 w
Interest: 4 minutes Concept: Promoting From The Grave
Related: 64 examples / 49 photos
Segment: Neutral, 18-55 Comparison Set: 23 similar articles, including: fashion lines by dead celebrities, retro icons in new ads, and post-mortem moneymakers.