The collection of six tees features a theme comprised of big rock 'n roll musicians with skulls as their faces. The musical artists include Sonic Youth, David Bowie, Patti Smith and Iggy Pop. These rockers look eerie, but the Dead Flowers Skulls T-shirts are still pretty badass.
Implications - Youth consumers are increasingly rejecting the idealized features that are represented in ads. This group has a strong desire to associate itself with an aesthetic that feels more authentic to them. Companies should create products that are rougher around the edges to capture this demographic.