Geeky Disco Tees
DDR Saturday Night Fever Fashion Combines Retro Dance with Modern Gaming
This hilarious tee features the silhouette of a young John Travolta in his infamous white suit (as seen in ‘Saturday Night Fever) boogying down while playing Dance Dance Revolution.
Implications - Consumers are seeking out ways to differentiate themselves from others. Products that feature a personal detail are appealing to those who want to express themselves through their fashion choices.