Back in 1989, Converse produced a line of DC Comics shoes to fall in line with the Batman movies starring Michael Keaton. Now, the historic sneaker brand is back with more DC Comics Shoes to please the comic book fans out there.
The 2013 U.S. Originator Collection features a range of classic Converse shoes covered in mythical superhero prints. The collection includes the Chuck Taylor All-Star Hi, Jack Purcell and Skidgrip Slip-on. This range of shoe style means that this collection will suit a variety of preferences as opposed to stacking all the superhero prints on one kind of shoe.
The DC Comic characters involved in this collection are Batman, Joker and Superman. Batman gets the most love with three different shoes bearing his iconic logo.
What Makes This Trend Stand Out
- Superhero-themed Fashion
- The popularity of superhero fandom presents opportunities for fashion brands to produce more hero-inspired clothing and accessories.
- Nostalgic Product Revivals
- Brands can bring back previously successful products with updates or additions to appeal to nostalgic consumers.
- Personalized Footwear
- Consumers may be interested in customizable footwear options featuring their favorite characters or designs.
Sectors Adopting This
- Fashion
- Fashion brands can capitalize on the popularity of superhero characters to create merchandise that caters to fandom culture.
- Entertainment
- Companies in the entertainment industry have the potential to collaborate with fashion brands to create limited edition merchandise that appeals to comic book fans.
- Retail
- Footwear retailers can consider current popular interests, such as superhero fandom, and incorporate these themes into their product offerings.
