Potential

Gilad Davidi's ‘Meiosis' Pack Channels Teenage Mutant Ni

By: Alexandru Mares - Published:   Updated: Apr 14 2011 • References: yankodesign
Gilad Davidi's 'Meiosis' backpack looks just like the shell of one of the “Teenage Mutant Ninja Turtles” characters.

Gilad Davidi's 'Meiosis' backpack looks cool and seems quite comfortable. There are a lot of small pockets where you can store whatever you need on the road.

Implications - When cartoon and comic book characters reach a certain level of popularity with a generation, you can be certain that their sense of nostalgia will kick in whenever something remotely related comes their way. The 'Meiosis' bag, for example, has a shell-like appearance that pulls on the memories of all the people who grew up in the 90s. By uncovering the childhood fascinations of specific age groups, companies reveal unique opportunities.

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