Gilad Davidi's 'Meiosis' backpack looks just like the shell of one of the â€œTeenage Mutant Ninja Turtlesâ€ characters.
Gilad Davidi's 'Meiosis' backpack looks cool and seems quite comfortable. There are a lot of small pockets where you can store whatever you need on the road.
Implications - When cartoon and comic book characters reach a certain level of popularity with a generation, you can be certain that their sense of nostalgia will kick in whenever something remotely related comes their way. The 'Meiosis' bag, for example, has a shell-like appearance that pulls on the memories of all the people who grew up in the 90s. By uncovering the childhood fascinations of specific age groups, companies reveal unique opportunities.
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Concept: Tortoiseshell Backpacks
Related: 43 examples / 33 photos
Segment: Males, 12-35
Comparison Set: 16 similar articles, including: bulletproof backpacks, 45 badass backpacks, and 49 ergonomic innovations.
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