Gilad Davidi's 'Meiosis' backpack looks cool and seems quite comfortable. There are a lot of small pockets where you can store whatever you need on the road.
Implications - When cartoon and comic book characters reach a certain level of popularity with a generation, you can be certain that their sense of nostalgia will kick in whenever something remotely related comes their way. The 'Meiosis' bag, for example, has a shell-like appearance that pulls on the memories of all the people who grew up in the 90s. By uncovering the childhood fascinations of specific age groups, companies reveal unique opportunities.