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The David Webb FW13 ad campaign stars model Carolyn Murphy. Lying seductively in a bed, she enchants her audience with a smoldering stare and some stunning pieces of jewelry. From beaded necklaces to chunky rings and detailed bracelets, the American jeweller has gone all out for this holiday season. Party outfits will certainly get a luxurious update thanks to this line.

Shot by photographer Alexei Hay, the David Webb FW13 ad campaign is a bit of a departure from the brand's previous three campaigns starring model Eniko Mihalik, who was photographed by Terry Richarson. Although still simple and sexy, the captures are much more stylized. Yet they work beautifully with the jewelry put on display. Not to mention that the blonde beauty is irresistible.