David McGillivray Turns the Alphabet into a Heavy Load

By: Kevin Young - Published: • References: davidmcg & visualnews
This could be classified as the Stonehenge in the world of typography where designer David McGillivray uses concrete as his choice of material.

It's one heck of a robust typeface that is crafted with sturdy materials to create a modular alphabet. The entire alphabet is made using seven distinct shapes that are arranged into a symbolic glyph, which takes form of items from ancient times.

McGillivray's concrete typography series takes inspiration from the Brutalist architecture in the City of London. He merges the two practices of typography and architecture, using a pre-fab style kit of shapes to create the letters. Everything is concrete and nothing has been modified in the photographs. This set of letters is different from other typography methods, which use graphic illustrations, food and other sources of materials; David McGillivray uses concrete to spell out a heavy statement. Stats for Chunky Concrete Typography Trending: Older & Mild
Traction: 2,270 clicks in 118 w
Interest: 2.9 minutes
Concept: David Mcgillivray
Related: 107 examples / 82 photos
Segment: Neutral, 12-55+
Comparison Set: 39 similar articles, including: dizzy dyslexic fonts, diminutive dog typography, and toothpick moose sculptures.