This David Beckham Unicef Ad Surrounds Violence Against Children

By: Riley von Niessen - Dec 6, 2016
References: youtube & adsoftheworld
'Violence marks forever' is the title of a recent David Beckham Unicef UK campaign that reveals just how prevalent violence against children really is, as well as how dangerous it is to their development.

Just over a minute long, the video consists mostly of close-ups on the soccer star's skin. Once the camera has focused on his tattoos, they begin to move, depicting the many different ways in which children are abused. The first case shows a tiny girl trying to sleep, only to be awoken in fear by a menacing figure in her doorway.

Another shows a child inside of a screaming mouth, in relation to the effect emotional abuse can have as well. In addition, the David Beckham Unicef campaign speaks to the violence that's perpetuated in schools, both by teachers and students alike.