David Beckham on a Rope for Emporio Armani Underwear
The ad features the hunky David Beckham with a thick rope a la Tarzan and ripped abs. It was shot by Mert Alas & Marcus Piggott and is part of the Fall 2009-Winter 2010 ad campaign.
Implications - Sexual appeal tends to have a fairly good success rate in drawing attention from consumers. With celebrities thrown into that mix, brands have a winning strategy in gaining the exposure that many businesses crave when a new product is being released. As controversial as sex is, it sells and it's often an effective angle to create eye candy and therefore accentuate the product itself.Stats for Tarzan Underpants Trending: Older & Warm
Traction: 31,929 clicks in 272 w
Interest: 4 minutes Concept: Tarzan Underpants
Related: 96 examples / 74 photos
Segment: Females, 18-35 Comparison Set: 35 similar articles, including: georgio armani's new butt, 49 instances of objectifying men & exploiting the male body, and soccer players as strippers.