This Dave Matthews Band Poster Folds into a Mini Tour Van

By: Michael Baxter - Mar 26, 2014
References: behance.net & psfk
This Dave Matthews Band poster is one of the more creative ways to sell band merchandise. Looking for inspiration and some fresh minds to design tour merchandise, the DMB asked artists to come up with creative concepts.

In the music industry these days, merchandise is more important than ever. With record deals meaning less and less, ‘band merch’ has become a source of sustainable income on the road for artists and bands. The Dave Matthews Band understands this and issued a challenge to artists to design their new band posters. The winner would receive a spot in their merch line, two VIP tickets and $1,000.

The winning idea takes the form of a morphing poster that goes from flat Dave Matthews band poster to 3D tour van with instructions available on the poster itself.