The Dartz Chess R8 is a Patterned Power Vehicle

By: Amanda Chang - Published:   Updated: Jul 4 2011 • References: dartz.eu & bornrich.org
Nothing can be more wicked than pimping your ride, and if you enjoy that concept, the bold intellectual in you can appreciate the Dartz Chess R8.

Created by a Russian tuner Dartz, the Dartz Chess R8 boasts a beautiful shade of purple with a unique checkered pattern. If there was any doubt that the original R8 wasn't stunning enough, this specialty design definitely gives it that extra kick!

Implications - With the economic downturn a thing of the past, consumers are drawn to objects that express their sense of security in a grandiose manner. A new group of wealthy professionals is particularly eager to appropriate symbols to display their social status. Companies should focus on providing this group with products that go a step beyond expectation.

Stats for Checkered Luxury Cars Trending: Older & Average
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Concept: Dartz Chess R8
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: pixelated luxury cars, military-inspired luxury cars, and color-bursting cars.