Daring Dripping Footwear
While the shoe appears to look like a futuristic soccer cleat, Carol Christian Poell was able to make the sole of the shoe look as if it were dripping by using a 'drip rubber' application. This shoe is certainly in a league of its own.
Implications - In today's consumption-hungry culture, consumers are often looking for products and services to expand their personal boundaries. Products that provide consumers with one-of-a-kind or exclusive qualities will bear a very appealing value.