$15, 000 Marriage Proposals
A man proposed to his girlfriend on China's Valentines Day with 48 people dressed in carrot costumes. After the carrots started dancing, the man started speaking into a microphone about the memories he shared with his six months long girlfriend. The crowd began chanting "Marry him!" to which she said yes.
Costing $15, 000 to orchestrate and three weeks to put together the Dancing Carrots Proposal, it must have been relieving to hear that three letter word.
Implications - Consumers are seeking out more extravagance in their daily lives. Products that provide a source of an over-the-top experience appeal to shoppers who desire something special. Companies could focus on this grand element in order to attract a wider audience.