The Damir Doma 2013 Spring/Summer lookbook is gloomy and evokes a sense of mystique. The grey-toned series features an eerie group of shots of headless male models. This cropping is done purposely to keep the clothing the main focus and help viewers from deterring their gaze.
The lookbook is an extremist approach, but it is successful in causing viewers to react and pay attention to the garments on the men. The entire spring/summer collection is monochromatic. This is a deviation from most color infused collections for the upcoming warm weather seasons. Damir Doma is a brand that prides itself on dark staples that can be versatile pieces any time of year.
The Damir Doma 2013 Spring/Summer collection is fierce and its headless lookbook refocuses your attention.
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