Marcel Wanders Designs the Dame Lighting Series for FENDI Casa
Amy Duong — January 4, 2023 — Art & Design
References: redirect.viglink & design-milk
Iconic designer Marcel Wanders designs the dynamic Dame lighting collection for FENDI Casa, marking his first capsule made for the brand. The brand's fashion archives are seen referenced through the lighting, which includes a ceiling light, table lighting, floor lamp, and more to decorate the home. It is designed with inspiration drawn from Italian art, culture, craftsmanship, and heritage.
The entire range is made from locally sourced Murano glass to create contemporary designs. It is juxtaposed with the traditional Murano glass-blowing technique with additional details including the hand-etched lines that are made from the classic Filigrana technique. The arches of all the lighting designs also nod to the FENDI headquarters along the Palazzo Della Civiltà
Image Credit: FENDI Casa
The entire range is made from locally sourced Murano glass to create contemporary designs. It is juxtaposed with the traditional Murano glass-blowing technique with additional details including the hand-etched lines that are made from the classic Filigrana technique. The arches of all the lighting designs also nod to the FENDI headquarters along the Palazzo Della Civiltà
Image Credit: FENDI Casa
Trend Themes
1. Murano Glass Lighting - Designing home décor items using locally sourced Murano glass creates a disruptive opportunity to merge centuries-old craftsmanship with contemporary needs.
2. Fashion-inspired Lighting Design - Bridging the gap between fashion and home décor by infusing the brand's archives with lighting design can create new cross-industry opportunities.
3. Heritage Home Products - Creating products that draw inspiration from the heritage of the region or the brand can create a nostalgic appeal for consumers and boost sales.
Industry Implications
1. Interior Design - Innovating glass-blowing techniques to create intricate lighting designs can create disruptive opportunities in interior design.
2. Luxury Retail - Collaborations between fashion and home décor brands can expand the customer base and provide a new level of exclusivity, thereby disrupting the luxury retail industry.
3. Artisanal Crafts - Utilizing traditional artisanal techniques passed down through generations to create contemporary items creates an innovative intersection between the old and the new, disrupting artisanal crafts industry.
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