Weller Adds Dale Katechis to Leadership Team for New Product Launch
Niko Pajkovic — March 18, 2022 — Business
Weller, a leading CBD beverage brand known for its popular W+ drink, has added Dale Katechis to its leadership team to help launch its newest product innovation: a new line of THC sparkling waters formulated to disrupt the functional beverage market,
The new product line marks Weller's first foray into the THC market. Up until now, the company has specialized in CBD-only beverages. Because of this, the company is banking on Katechis's disruptive entrepereinual spirit, which saw him lead Oskar Blues' "buck the bottle" trend in 2002.
“Dale’s experience scaling Oskar Blues from a disruptive small business into one of the world’s largest and most distributed craft brewery brands is an analog to Weller’s ambition of becoming a leader in cannabis beverages,” said John Simmons, co-founder of Weller. “Dale’s experience successfully building a new category, educating consumers and guiding innovation into the mainstream make him the perfect complement to our team.”
Image Credit: Weller
The new product line marks Weller's first foray into the THC market. Up until now, the company has specialized in CBD-only beverages. Because of this, the company is banking on Katechis's disruptive entrepereinual spirit, which saw him lead Oskar Blues' "buck the bottle" trend in 2002.
“Dale’s experience scaling Oskar Blues from a disruptive small business into one of the world’s largest and most distributed craft brewery brands is an analog to Weller’s ambition of becoming a leader in cannabis beverages,” said John Simmons, co-founder of Weller. “Dale’s experience successfully building a new category, educating consumers and guiding innovation into the mainstream make him the perfect complement to our team.”
Image Credit: Weller
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2. CBD-THC Combination Products - Combining THC and CBD in functional beverages presents an opportunity for disrupting the wellness industry.
3. Craft Cannabis Beverages - Craft cannabis beverages offer a disruptive opportunity in the expanding legal cannabis market.
Industry Implications
1. Beverage - THC and CBD beverages present a disruptive opportunity within the functional beverage market.
2. Wellness - CBD-THC combination products present a disruptive opportunity within the wellness industry.
3. Cannabis - Craft cannabis beverages offer a disruptive opportunity in the expanding legal cannabis market.
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