This Milk Packaging Marks Traditional Products with Modernized Type

By: Amelia Roblin - Mar 30, 2015
References: behance.net & packagingoftheworld
The Ermolaev Bureau developed a line of fresh dairy containers for bringing a contemporary look to traditional goods. The local Russian milk and yogurt products are often ornamented with landscape scenes and graphic references to cows, so a clean and minimalist scheme sets this brand apart.

The Cheburashkini Brothers Dairy is now marked with alphabetic symbols that help to represent the contents in a literal way, but these characters have been designed to embody subtle references to agriculture, keeping consistent with the tradition of dairy containers in the farming region surrounding Moscow. The letters have unique serifs that are inspired by the offshoots and leaves of field crops, and the repetition of type segments alludes to the rows and rows of wheat and grasses that surround these rural dairy operations.