The Revamped Dainese Custom Works Program Offers Bespoke Safety Gear
Justin Lam — May 29, 2018 — Tech
References: customworks.dainese & digitaltrends
The Dainese is often considered the crown jewel of motorcycle safety gear and its revamped Dainese Custom Works program makes rider safety easier and more comfortable for all. The revamped program aims to provide regular riders with a level of treatment normally reserved for professional racers and covers all Dainese products. To offer this level of customization, the Dainese Custom Works program travels to select motorcycle dealers and offers a web-based suit configurator.
The web-based configurator is perhaps the best part of the Dainese Custom Works program, as it allows riders to customize and perfectly fit their safety gear without waiting for Dainese to come to them. The configurator allows for an incredible amount of customization throughout all of Dainese's products and even gives users the ability to create bespoke jackets, pants and full suits without the extra step of getting fitted.
Image Credit: Mitchell Nicholson/Digital Trends
The web-based configurator is perhaps the best part of the Dainese Custom Works program, as it allows riders to customize and perfectly fit their safety gear without waiting for Dainese to come to them. The configurator allows for an incredible amount of customization throughout all of Dainese's products and even gives users the ability to create bespoke jackets, pants and full suits without the extra step of getting fitted.
Image Credit: Mitchell Nicholson/Digital Trends
Trend Themes
1. Customization Revolution - The web-based configurator allows for an incredible amount of customization, creating opportunities for companies to offer personalized experiences for regular customers.
2. Prosumerization - The Dainese Custom Works program brings the level of treatment normally reserved for professional racers to regular riders, opening up opportunities for companies to offer high-end products and services to regular consumers.
3. Innovative Retail Experiences - The Dainese Custom Works program travels to select motorcycle dealers, offering disruptive innovation opportunities for companies looking to provide unique retail experiences for customers.
Industry Implications
1. Motorcycle Gear - The Dainese Custom Works program provides disruptive innovation opportunities for motorcycle gear companies to offer customizable safety gear for regular riders.
2. Retail - The program's web-based suit configurator and traveling to select dealerships open up new opportunities for the retail industry to offer custom-built products and unique, personalized experiences for the customer.
3. Sports Apparel - The program's bespoke jackets, pants, and full suits opportunities for sports apparel brands to offer custom-fit and high-quality products to a wider range of customers.
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