Kelp-Powered Dental Chews

Houndswell's Daily Dental Support for Dogs Fights Plaque & Tartar

Scenthound's retail line, Houndswell, launched a Daily Dental Support supplement for dogs with responsibly sourced organic kelp as the active ingredient to fight plaque and tartar, and support healthier, cleaner teeth and gums.

Foundational dental care is essential for dogs to prevent serious health issues and maintain overall well-being, and it's estimated that a high percentage of dogs—80% to 90% over the age of three—have some component of periodontal disease, which can lead to pain and systemic problems. Pet owners are increasingly seeking simple, effective solutions that dogs can enjoy enthusiastically or without fuss, ensuring dental hygiene is a stress-free part of their routine.

Houndswell's Daily Dental Support soft chews are recommended for all dogs, especially those with odorous breath.

Kelp-based Pet Supplements
Organic kelp as an ingredient in pet supplements introduces a natural, sustainable option for maintaining canine dental health.
Functional Pet Treats
The rise of daily dental support chews highlights the growing market for functional pet treats that address specific health issues.
Sustainable Pet Care Products
The incorporation of responsibly sourced ingredients indicates a shift towards more eco-friendly and sustainable pet care products.

Who This Affects Most

Pet Supplements
Innovations in pet supplements, such as using organic kelp for dental health, show potential for significant growth and diversification.
Natural Pet Care
The demand for natural ingredients in pet care is expanding, with products like kelp-powered dental chews leading the way.
Sustainable Agriculture
The use of responsibly sourced organic kelp in pet products reflects broader trends in sustainable agriculture and responsible sourcing.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 29%
Freshness 32%