Famous Imaginary Friends
These 'Daft Gary' pictures are the work of the talented illustrator Joey Ellis, who drew these delightful cartoons for a friend of a friend named Gary. I totally need to become friends with Joey Ellis so that he can draw me with members of the Red Hot Chili Peppers.
Implications - Consumers are fascinated with celebrities as they're benchmarks of success in modern society. As such, celebrity-related products perform exceedingly well as it subconsciously satiates consumer desire to be famous themselves. Corporations may capitalize on this by offering this huge market products and services which make consumers feel like stars.