The D1 London Gin Brand is Exchanging Cocktails for Instagram Images

By: Ady Floyd - Sep 14, 2015
References: d1londongin & thedrinksbusiness
Premium British gin brand D1 London Gin is set to launch a booze-rewarding campaign, which offers consumers free cocktails when they post images of their drinks on Instagram. Throughout the month of October, this highly creative campaign will take place in 14 bars across Hong Kong.

The idea is that consumers will snap images of their D1 London Gin drinks and post the images on social media. By using the hashtag #D1Gintober the consumer will be rewarded with a free drink. While bar attendees enjoy the drinks, the gin brand will gain free publicity and the bar locations will see an increase in traffic flow.

Each bar has been encouraged to create unique and boldly flavored cocktails that highlight the premium gin. Some of the creations that have been submitted include Topiary’s Magical Sour beverage, which include the D1 gin, lime juice, spice syrup, egg white, Drambuie and bitters.