As shapewear and other figure-enhancing garments are making a comeback, there's no reason to for you to dip into your mother's closet for traditional nude-colored slimming undies and plain girdles.
Cynthia Rowley's shapewear collection has taken these tradition body-shapers and infused with eye-catching designs! This new take on underwear is incredible.
Implications - Consumers are naturally drawn to products that contain some sort of sex appeal. Products that utilize sex as a selling aspect are more appealing than those which simply serve a practical purpose. In order to attract more shoppers, a company could focus on this.