H&M's New Bike Fashion Line Combines Style with Functionality

By: Simal Yilmaz - Published: Feb 15, 2013 • References: hm and youtube
H&M's capsule men's collection for Brick Lane Bikes is amazingly versatile, trendy and durable. Designed by H&M and tested by Brick Lane Bikes, the pieces are designed to suit the biking lifestyle which requires the bicycler to travel lightly. H&M has taken this rule to heart and is offering a collection that can be worn multiple ways and suit a variety of occasions, eliminating the need to carry extra pieces.

The clothing is ideal for carrying around biking accessories and is specifically designed bikers to transform their outfits with a few easy adjustments without compromising style and professionalism.

The 11-piece collection that is made entirely out of more sustainable materials combine style with efficient functionality. The release date for this men's cycling collection is March 7th 2013.