H&M's New Bike Fashion Line Combines Style with Functionality

By: Simal Yilmaz - Published: • References: hm & youtube
H&M's capsule men's collection for Brick Lane Bikes is amazingly versatile, trendy and durable. Designed by H&M and tested by Brick Lane Bikes, the pieces are designed to suit the biking lifestyle which requires the bicycler to travel lightly. H&M has taken this rule to heart and is offering a collection that can be worn multiple ways and suit a variety of occasions, eliminating the need to carry extra pieces.

The clothing is ideal for carrying around biking accessories and is specifically designed bikers to transform their outfits with a few easy adjustments without compromising style and professionalism.

The 11-piece collection that is made entirely out of more sustainable materials combine style with efficient functionality. The release date for this men's cycling collection is March 7th 2013. Stats for Versatile Cycling Fashion Trending: Older & Buzzing
Traction: 1,835 clicks in 82 w
Interest: > 3 minutes
Concept: Cycling Fashion
Related: 79 examples / 61 photos
Segment: Males, 12-55
Comparison Set: 29 similar articles, including: debonair menswear collaborations, chic cycling couture, and darkly militant menswear.