Cut Out Cop Car Ad Slows Down Traffic

By: kyosuke0603 - Published:   Updated: Mar 31 2011 • References:
A public service advertisement in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective road safety precaution for drivers who see it. From a far, it seems a real cop car making someone slow down which enables them to read the billboard.

Implications - Any innovation that helps save lives without being intrusive or requiring a huge amount of resources to implement is going to be widely accepted by society, and it's always inspiring to see a simple concept being put to good use. Initiatives like this are a great example of how ingenuity can lead to ideas that pay dividends well beyond their cost. Stats for Tricky Advertising Trending: Older & Warm
Traction: 6,843 clicks in 417 w
Interest: 4 minutes
Concept: Tricky Advertising
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: modular spider lighting, eco popsicle packaging, and fatigue-beating wearables.