Cut Out Cop Car Ad Slows Down Traffic

By: kyosuke0603 - Published: Mar 31, 2007   Updated: Mar 31 2011 • References:
A public service advertisement in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective road safety precaution for drivers who see it. From a far, it seems a real cop car making someone slow down which enables them to read the billboard.

Implications - Any innovation that helps save lives without being intrusive or requiring a huge amount of resources to implement is going to be widely accepted by society, and it's always inspiring to see a simple concept being put to good use. Initiatives like this are a great example of how ingenuity can lead to ideas that pay dividends well beyond their cost. Stats for Tricky Advertising Trending: Older & Warm
Research: 6,867 clicks in 477 w
Interest: 4 minutes
Concept: Tricky Advertising
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: satirical movie sequels, nutrient-rich fast food salads, and industrial strength denim.