Apprentice

Cut Out Cop Car Ad Slows Down Traffic

By: kyosuke0603 - Published:   Updated: Mar 31 2011 • References: thecoolhunter.net
A public service advertisement in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective road safety precaution for drivers who see it. From a far, it seems a real cop car making someone slow down which enables them to read the billboard. Stats for Tricky Advertising Trending: Older & Warm
Traction: 6,840 clicks in 408 w
Interest: 4 minutes
Concept: Tricky Advertising
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: group slideshow apps, botanical pop-up books, and diy mini-inventions.