UBIQ's Custom-Made Footwear Boasts the OFF-WHITE Presto Silhouette
Kalina N — August 6, 2018 — Art & Design
References: instagram & highsnobiety
UBIQ -- a premium shoes and apparel boutique in Pennsylvania, is partnering up with Rival Bros. Coffee for a raffle of a pair of custom-made footwear. The shoes take on the silhouette of the wildly sought out OFF-WHITE x Nike Air Prestos and the uniqueness of UBIQ's design is bound to tempt sneakerheads.
The upper of the custom-made footwear is dosed in cold brew coffee, giving off a strong aesthetic that will surely appeal to the coffee connoisseur. The UBIQ x Rival Bros. Coffee raffle gives individuals the opportunity to win a $50 USD gift card to the small-batch coffee roasters, as well as the custom-made footwear. The contest is running on Instagram with the hashtag #readymadeoffwhite, which is a shout out to OFF-WHITE's initative that "urged [users] to customize their Prestos."
The upper of the custom-made footwear is dosed in cold brew coffee, giving off a strong aesthetic that will surely appeal to the coffee connoisseur. The UBIQ x Rival Bros. Coffee raffle gives individuals the opportunity to win a $50 USD gift card to the small-batch coffee roasters, as well as the custom-made footwear. The contest is running on Instagram with the hashtag #readymadeoffwhite, which is a shout out to OFF-WHITE's initative that "urged [users] to customize their Prestos."
Trend Themes
1. Personalized Footwear - The success of custom-made OFF-WHITE Presto silhouette shoes dyed in coffee by UBIQ using Rival Bros. Coffee may lead to more opportunities for mass market production of personalized footwear.
2. Marketing Through Collaborations - The UBIQ and Rival Bros. Coffee collaboration on the custom-made shoes shows the disruptive innovation potential for marketing products through cross-branding and limited time offers.
3. Limited Edition Consumer Goods - The popularity of unique custom-made footwear like UBIQ's coffee-dyed OFF-WHITE Presto silhouette shoes proves the potential for more limited edition products to create excitement for consumers and drive business growth.
Industry Implications
1. Fashion - The fashion industry has a disruptive innovation opportunity to embrace personalized shoes that cater to consumers' specific tastes using new technology and materials.
2. Coffee - The success of the UBIQ and Rival Bros. Coffee collaboration indicates a potential for coffee industry disruptors to explore new marketing opportunities using co-branded promotions.
3. E-commerce - The impact of UBIQ's collaboration with Rival Bros. Coffee to make custom-made footwear available through a raffle on Instagram demonstrates the potential for e-commerce platforms to leverage social media for targeted consumer promotions.
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