Build your own fashion with these LEGO-mania sunglasses. With a collaboration between Lego and online specs retailer Lynx Optique, these cool-looking shades are sure to bring out your nerdy side.
Also great for kids, the LEGO shades allow the opportunity for personal customization. Who knew the combination of cool and nerdy would be such a success?
Implications - Fashion accessories that are built with more than one purpose are definitely going to get people's attention. These items are great for the kids market because they can use the accessory as a toy as well as a fashion statement. Needed accessories such as sunglasses are great in toy form because they are built to amuse and protect eyes from the sun.
Stats for LEGO Sunglasses
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Concept: LEGO Sunglasses
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Segment: Neutral, 18-35
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